The logo design process should have the main purpose of being immediately recognizable whilst inspiring trust and loyalty. The logo is just one aspect of a company’s commercial brand and all of the shapes, colours, fonts and images used should be strikingly different from your competitors.
A logo shouldn’t be seen as a standalone item with little use other than to say what the name of your company is. A logo is a part of the overall brand image and personality you would like to convey to your intended target audience.
A lot of thought and consideration goes in to our logo designs including typography, colours, imagery, tone of voice and personality.
Our logo designs aren’t just created for the web as we understand the importance of brand awareness and getting your brand noticed. Your logo will be designed and crafted to work on a variety of materials such as stationary and any printed material you can think of.
Encouraging healthy brand awareness also means ensuring brand consistency throughout all mediums in which your logo will appear. To ensure this, we can also help to create brand guidelines for your companies branding.
These rules are established to maintain coherent and concise appearance to your audience.
We will work with you all the way to ensure that we express your core values in your brand. We work with all our clients to help define or even re-discover exactly what makes them stand out from the crowd.
From this research and discovery we will help and educate you on the many ways in which your core values can be expressed through the power of aesthetic beauty and diverse visuals.
We aim to encourage growth in your business and this can be achieved by creating a beautiful and above all, memorable way.